Infringio: The AI-Powered Shield Against Copyright and Trademark Lawsuits

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The rise of print-on-demand platforms has brought massive opportunities for artists, brands, and rights holders — and a growing risk of intellectual property misuse. Designs are uploaded, printed, and shipped automatically, making it far too easy for unauthorized use of logos, artwork, and copyrighted material to slip through.

That’s why VISUA, the company behind some of the world’s most advanced Visual-AI systems, created Infringio — a dedicated solution to help print providers, marketplaces, and rights holders detect and block infringements before they reach production.

Infringio is fast, accurate, and simple to use — giving you the power to act before damage is done.

The Problem: A Growing IP Crisis in Print-On-Demand

Digital printing has changed the game. Anyone can now create and sell merchandise — from mugs and t-shirts to phone cases — through platforms like GearLaunch, RedBubble, and Printify. But that same ease of access has opened the door to a surge in unauthorised designs.

Some sellers knowingly upload infringing artwork — stolen logos, trademarked taglines, or copyrighted imagery — and rely on automation to get it printed before anyone notices.

The scale of content makes manual review impossible. Trust and safety teams often can’t keep up, and IP owners are left chasing takedown requests or legal action after the fact.

The Real Cost of Doing Nothing

In 2018, Harley-Davidson won a $19.2 million lawsuit against SunFrog for unauthorised branded merchandise.

In 2024, Penn State University secured damages against Vintage Brand for trademark misuse on apparel.

These are just the public cases. Thousands more are resolved behind closed doors — costing time, money, and reputational damage. And the trend is accelerating.

In 2020 alone, the U.S. saw nearly 12,000 trademark infringement lawsuits. Many more never made it to court but still required costly internal resolution.

The Gap: AI That Works Without the Complexity

Some major platforms are investing in AI and computer vision to manage IP risks — but most systems are expensive, hard to integrate, and require specialist teams to manage.

According to research from PPAI, while most suppliers and distributors are exploring AI, over 60% say a lack of internal expertise is the biggest barrier to adoption.

As Raul Rodriguez, CEO of Merch.ai, put it:

“There needs to be more AI tools built that are specific for the industry, easy to use, with not much training required and actually efficient.”

Infringio – Built for Print Providers and Rights Holders Alike

Infringio is designed to meet the needs of modern print-on-demand businesses and rights holders — offering advanced technology in a format that’s easy to adopt, scale, and trust. Here’s what sets it apart:

Extensive IP Library

Tap into the world’s largest ready-to-use collection of over 100,000 brands, characters, and visual assets — instantly available for scanning.

Continuously Updated Content

Benefit from a curated, always-growing library of film, music, TV, product, and artist imagery.

Custom Asset Support

Easily upload your own set of logos, brand marks, or protected designs to enhance detection further.

Flexible Integration Options

Whether you have a full tech team or none at all, Infringio supports API-based, low-code, and no-code implementations to fit your setup.

Fast, Straightforward Workflows

Just upload the images you need checked — Infringio scans and flags any infringing content within minutes, with no deep learning curve required.

Rule-Based Automation

Set your own detection thresholds and actions. Orders can be automatically approved or blocked, or the results filtered, based on your specific criteria, dramatically reducing manual review time.

Developed by the Visual-AI Experts at VISUA

“Infringio leverages our proven computer vision technologies and advanced generative AI, allowing us to deliver reliable results at massive scale within minutes.”

— Alessandro Prest, Co-founder & CTO, VISUA

“Just as streaming transformed the media industry, Infringio has the potential to reshape how IP is protected in print. This is a major new chapter for VISUA — and for the print-on-demand sector.”

— Luca Boschin, Co-founder & CEO, VISUA

Book a Demo — See Infringio in Action

If you’re a print-on-demand provider, marketplace, or rights holder, IP protection is no longer optional. Infringio gives you the tools to spot infringement fast, automate your workflows, and avoid the fallout of legal threats — all without a heavy lift.

Want to see how it works? Book a demo today, and our team will walk you through it — no pressure, just clear answers.

Book A Demo