Infringio is the first product of its kind, built specifically to address the challenges faced by Print-On-Demand companies.
Why Choose Infringio?
The Growth Of Infringements In The POD Industry
The print-on-demand industry is great for consumers. Print anything quickly and on a small number, or even a single item. Full colour printing is also possible on a wide range of products. This allows consumers to go wild creatively, but they often want to print images for which they do not own the copyright or trademark. And these days, not only can they grab images from a Google search, but now generative AI solutions allow them to create completely unique images from a simple text prompt.
This means ever more infringing designs, and more unique infringing designs.
The Growth Of Litigation By Rights-Holders
Rights-Holders have little sympathy for the challenge faced by POD companies, as they strive to protect their brands, character art, movie/album art and other assets from misuse. It’s not just an issue of copyright or trademark infringement, but also of brand safety, as popular artwork and brands are often used within inappropriate designs.
And so we see increases in lawsuits by rights-holders against POD companies and marketplaces. However, and more importantly, the size of the penalties for these infringements is growing. Even if a reasonable settlement is reached, the cost of getting to that point can number into the hundreds of thousands of dollars and come with strict requirements moving forward or future penalties become even larger.
The POD Challenge
Print-on-demand companies currently rely on trust and safety teams to review every image and determine if it constitutes an infringement and should be blocked. But the number of images received daily can number from the hundreds into the thousands. The costs of monitoring this are simply too high to be viable. Even if they could, developing a library of protected works is a wholly separate challenge.
Some have tried building AI systems to help identify infringing designs, but for so many reasons, too numerous to cover on this page, have failed.
It’s also a challenge for rights holders, who have to identify infringements and then create take-down notices for every individual infringement. If the print company doesn’t comply or the damage is already too great, they then have the arduous challenge of mounting a lawsuit for compensation.
The Rights-Holders Challenge
It’s also a challenge for rights holders, who have to identify infringements. Running secret shopper campaigns and web page scraping programs to gather evidence. Then creating so many take-down notices for every individual infringement. Finally, if the print company doesn’t comply or the damage is already too great, they then have the arduous challenge of mounting a lawsuit for compensation.
There Is A Better Way: Infringio
You can be fully protected by Infringio for a fraction of the cost of:
- Increasing your trust and safety team
- Handling all the DMCA notices
- Litigating a court-case (even without any penalty payments)
Infringio is built-for-purpose and is proven to work; shaped over years of research and industry use.
A pre-built massive library of logos, characters and artwork, so you can just start using Infringio from day one.
And many other reasons to choose Infringio, which you can read here.
Take control of your copyright and trademark protection efforts by becoming an Infringio Protect Partner. Not only is it free for brands and companies that support those brands (law firms and brand protection agencies), but it also provides access to the following benefits:
- Access to our global library of logo, artwork and text
Training on the use of our system and how it applies to the print-on-demand industry - Direct upload of new assets to our global library for immediate protection
- Access to our team of Visual-AI experts to discuss any questions you may have on the technology or its implications in legal cases
- Access to the Infringio platform to check detections against example images*
- Access to anonymised detection reports